Hiring is incredibly difficult right now no matter what industry you are in. Thankfully, many industries — including legal — have full-on embraced remote work. And for law firms, remote work opens the door to alternative hiring options, including outsourcing substantive legal work to freelance lawyers. The good news is that it has never been easier to hire freelance attorneys to support and help build your business. Freelancers can help you reduce costs, improve efficiency, and allow existing employees to focus on core goals and tasks. It’s not hard to see why freelancers could represent 80% of the global workforce by 2030. Despite this, it’s still possible to land yourself in a freelancing nightmare if you don’t hire correctly. Screening Freelance Lawyers to Find the Right Fit If you are embarking on your outsourcing journey, a structured hiring process — including background screening and interviews — will help you filter through the best candidates. Asking the right questions during the interview process is critical in helping you navigate the freelance space. Here are some essential questions to ask any freelance lawyer before you commit to hiring, as well as some common red and green flags to look out for along the way. 1. What experience do you have? This question should be at the top of your list during the hiring process. Reading about all of this on a résumé is one thing, but having an actual discussion with the freelancer about relevant experience and background will help you gain valuable insight. In addition to understanding their practice area background, it’s important to know whether freelancers have worked in a team before and how they have performed. Similarly, understanding how long they have been freelancing and whether it suits them helps judge their ability to work well in this type of

In my 25 plus years of recruiting in the legal sector, I have never seen an environment like the current one with respect to recruiting legal talent.  And that’s at every level —partners, associates, management and staff. Demand is high and so are the demands of the candidates. We’re seeing firms pushing the envelope and doing things like: Offering associates in lower-cost markets “New York” salaries plus the ability to work from homeOffering headhunters double their current fee percentage (and we’re not opposed to that!)Increases in referral fees paid to employees who suggest candidates.A large increase in the number of counteroffers by current employers. Rethinking Law Firm Recruitment and Retention As a result, firms should rethink their recruiting and retention strategies in a time of crisis. Here are some suggestions: 1. Articulate the case for your firm. Too often, firms can tell us why they need the person, but often have difficulty telling us why anyone would come. Despite what you may be hearing about today’s market studies continue to show that compensation is not the primary consideration for candidates. As a result, it is incumbent on you to explain the benefits of both your firm generally and the specific opportunity. Along those lines, firms often point to their culture as a differentiator. However, you need to be very specific about the firm culture, using specific examples. And just saying the buzzwords “collaborative,” “collegial” or “entrepreneurial” won’t cut it. 2. Be very specific about your firm’s remote vs. in-the-office policy. Nothing tells candidates more about your culture than your policy concerning returning to the office. It is no secret that most employees want flexibility and most firms are emphasizing that in their policies, but the devil is often in the details. Both with regard to your firm’s general policy and

>In this post, the author has explained the meaning and the laws associated with the concept of Deceptive Similarity under the Trademark Laws in India. Introduction Trademark has been defined in Section 2(zb)of the Trade Marks Act, 1999 as: “A mark capable of being represented graphically and which is capable of distinguishing the goods/services of one person from those of others and may include the shape of goods, their packaging, and combination of colors”. Trademarks are essential in developing a company’s brand name and goodwill. It not only aids in the creation of brand value but also aids in the generation of revenue. A trademark is vulnerable to being infringed and/or misused because it is so important. One such way of a trademark is making “deceptively similar” trademarks. Interpretation and Scope of Deceptive Similarity The concept of deceptive similarity has been discussed under Section 2(h) of the Trade Marks Act, 1999 as: “A mark shall be deemed to be deceptively similar to another mark if it so nearly resembles that other mark as to be likely to deceive or cause confusion.” In layman’s terms, deceptively similarity of marks can be defined as similarity between trademarks that can lead the general public of average intelligence to believe that the mark in question is somehow related to a registered or well-known trademark. According to Section 11(1) of the Trademark Act, 1999, “a trademark cannot be registered if it is deceptively similar, or identical, with the existing trademark and goods and services, that is likely to create confusion in the mind of the public at large”. Criteria for a court of law or tribunal for determining deceptive similarity The criteria for the determination of the deceptive similarity of marks had been decided in the case of Cadilia Healthcare Limited v. Cadilia Pharmaceutical Limited, where the Hon’ble Supreme

The end of the year is barreling toward us — are you ready? If not, here are a few tips for tidying up your practice and doing a comprehensive financial review. Financial Management for Your Firm For many lawyers, financial management is the business area of practicing law that provides the most heartburn. It’s completely understandable. But it is to your detriment when you don’t understand the financial fundamentals better. Hire financial advisors to aid you in better understanding your business. Too many lawyers delegate responsibility to employees who have not been properly trained. Be aware of potential landmines. A major red flag is having one employee who has all financial responsibility: check writing, bookkeeping, trust accounting and reconciliation, as well as maintaining all communication with your financial partners and bank. Checks and balances are key. Often, there is no ill intent on the part of the employee, just a lack of knowledge. If, as the owner, you do not understand the process, you will have a hard time finding the flaws in your system or properly supervising. nalyze your cash flow. Brenda Barnes, owner of B2 Management & Consulting, has this to say about law firm finance: “A good system of cash flow management can spell the difference between a successful business and a failed one. You need positive future cash flow to meet your debt commitments. Strong cash flow management also provides the ability to invest in growth. Getting to a position of excess cash flow helps your company operate in a strategic, proactive way, and can help keep you from operating on the defensive. Year-end is an excellent time to document your cash flow, prepare a cash flow budget, and look for areas of improvement.” What Should a Law Firm Financial Review Include? A Year-End Checklist Barnes

Does your law firm work allocation model leave too many associates behind? Historically, work allocation in law firms has primarily been driven by partners. When a partner chooses an associate to help them with a matter, their skills are important, but so is the associate’s proximity and the impression they’ve left on that partner. As their working relationship deepens and the associate’s experience widens, they can quickly become the go-to person when that partner needs help. The Problem with the ‘Proximity and Familiarity’ Model On the surface, this seems like a win-win. The partner wants the best person on their matters and has no reason to look elsewhere unless their preferred associate is unavailable or unequipped for the matter at hand. But work allocation based on proximity and familiarity risks conscious and unconscious bias, leading to unfair work distribution among a firm’s associates. If a partner monopolizes an associate, they are also depriving that associate of experience working with other partners and denying other partners the help of that associate. When the Center on the Legal Profession at Harvard Law School explored law firm work allocation in 2017, longtime partners confirmed that traditional work allocation has an implicit bias toward associates who can easily develop relationships with partners. “An associate’s talent and abilities are critical and the key selection criteria, but unintentionally, people are sometimes drawn to those they think they can work the easiest with — those who studied in the same university, are into the same sports, have the same kinds of interests,” said Bas Boris Visser, a partner at Clifford Chance. This is just part of the reason why some firms, especially larger ones, have been gradually shifting away from this model. Some have appointed one person to make or approve assignment decisions for a firm or practice

You’re putting out great content but can’t get clicks. How frustrating! Here are three suggestions for online marketing teasers to get people to open that email or click on the social media link. 1. This/These The title of this post could have been “Three Techniques to Tempt Targets,” but for some reason, we can’t resist the pull of “this” or “these.” The viewer of “Every Employer Needs to Know This Law” is more likely to click through than if the title was “An Important Law for Employers.” You will see this gimmick all over the sponsored posts on your social media platforms. It’s ubiquitous because it works. 2. Include a Number “Try These Techniques to Tempt Targets” would have worked. But including a number is better. A post that presents information in the form of a list is known as a listicle. The title makes a promise of a specific number of nuggets of information. The format fulfills that promise. Teasing with a number works even if the number is one. My mediation blog includes posts on “The One Thing You Can Control in Negotiation” and “The One Thing to Do to Maximize Mediation Success.” You want the reader to think, if there’s only one answer to the implied question, it must be crucial; I better find out what it is. 3. Use Alliteration Alliteration is the repetition of a sound at the beginning of successive or nearby words, as in “Techniques to Tempt Targets.” Alliteration makes a phrase catchy and memorable. Alliteration is very common in product names, such as Bed, Bath & Beyond and Dunkin’ Donuts. The 20th Century Fox Film Studio executive who gave Norma Jeane Mortenson her first contract renamed her Marilyn Monroe. There’s a reason all the Kardashians’ names start with “K.” Creative Content Marketing

As one of the newest and most popular social media platforms, TikTok’s user base is growing rapidly. After starting as a place for short-form comedy videos, TikTok has developed into a valuable marketing tool with the potential to reach millions of consumers. Moreover, the virality potential of this platform is unparalleled, so businesses have a greater opportunity than ever to reach vast audiences by leveraging short-form video content. While TikTok presents a great opportunity for law firms to market their services, many attorneys are unsure of how to use the app or whether it is worth the investment. Several attorneys, however, have found success on TikTok, leveraging it to attract traffic to their website and establish a relationship with potential new clients. What Is TikTok? TikTok is a short-form video-sharing app that has reached 1 billion monthly active users since its inception. A major component of its popularity is its ease of use. Most videos are 15 seconds or less and can be crafted easily using a mobile device. Despite being a global app, TikTok emphasizes localized content and in this way is ideal for community building. The app is a hot spot for the millennial and Gen Z audience, with 41% of its users aged 16-24. As the app continues to gain traction, the user demographics are shifting to include older individuals and businesses. With this in mind, it is clear why more and more businesses are turning to TikTok to share their brand and diversify their marketing strategy. The Power of Short-Form Video Content TikTok garnered serious virality in 2020 and 2021, and other social media platforms like Instagram and YouTube have taken note. As more and more platforms continue to shift to quick, short-form content, marketers are beginning to follow suit. It’s clear that short-form video is

Nurturing your limbic brain can bring your emotional life and rational life into balance and help heal your pain.  As a coach and counselor dealing with attorney burnout, I became fascinated with the neurobiology of our brains and why it matters. I came by this interest honestly after I burned out in 2004 and quit practicing law. The science of the brain has made incredible advances since then. We now have a much better understanding of why our minds work the way they do — including why some people thrive in challenging environments and others burn out. How the Reptilian Brain, Limbic Brain and Rational Mind Work Together What we know now is that we have three distinct brain systems housed within our skulls. The first sits atop the spinal column and is popularly known as the primal (or reptilian) brain. This controls our basic functions such as reflex and autonomic bodily functions such as breathing and heartbeat. It also regulates reproduction, survival, and fear.The second is known as the limbic brain which sits on top of the reptilian brain and processes emotions and feelings as well as regulates memories. Some believe that this is the seat of the subconscious mind. There is some debate over where the subconscious mind is located, however. I believe that it depends on the function being regulated. The third is the rational mind — the neocortex, which controls thinking, ideas and language. It filters information that will be recorded in the limbic brain and interprets that information as memory. How we think about the world colors our memories. While each of these three is distinct and has separate functions, there is a great deal of overlap and integration. Our baser emotions such as fear, anger, lust, guilt, and shame can be overridden by the neocortex. Conversely, rational thought

Ahlawat & Associates’ Corporate Team (“A&A”) has advised Digivriddhi Technologies Private Limited (hereinafter referred to as the “Company”), on its Pre-Series A Investment round wherein the investment was undertaken by IE Venture Fund I (“Investor 1”) and Omnivore Partners India Fund 2 (“Investor 2”). The deal value of the Pre-Series A Investment round amounted to USD 3.1 Million. The Company, with its registered office in Bangalore, Karnataka, is a fintech company and is engaged in the business of facilitating neo-banking services to dairy farmers located in the states of Gujarat, Karnataka, and Maharashtra. The deal marks A&A’s latest advisory work relating to advising and rendering its opinion to a fintech company that specifically focuses on channelizing the dairy sector, an unorganized sector, in our country. Managing Partner, Mr. Uday Singh Ahlawat led the deal from the A&A team with support from Senior Associate, Ms. Disha Toshniwal; Associate, Ms. Shramona Sarkar; and Associate, Mr. Sarthak Chawla. “A big heartfelt thanks to the entire team of A&A for assisting us in closing this round of investment for the Company. It was a pleasure working with them. The sharp analytical skills portrayed by Disha, and her team helped us in traversing through and understanding the complex structures of the transaction documents and the team was always available to guide us throughout the transaction.” Mr. Ragavan Venkatesan, Founder of the Company, commented. The post A&A team advises Digivriddhi Technologies Private Limited in raising its Pre-Series A Investment round appeared first on LexForti . Did you miss our previous article… https://www.itcse.org/?p=581 Randy Reidwww.itcse.org

These book writing tips from an editor will help you get clear on your goals and strategy for being a published author. Writing a book can be time-consuming, but it also can be rewarding — both personally and financially. Books are a great marketing tool and can have a great return on investment. They tend to open new avenues, primarily by attracting new clientele. A long-time client author has seen a return on his investment every year by more than 300% from having attracted clientele willing to invest long-term in his firm’s services. Other authors have written books to start side hustles or share decades of wisdom in a memoir. Whatever your reason, here are book writing tips for getting started on penning that tome. Five Book Writing Tips 1. Know what message you want to convey and to whom Most authors make the mistake of writing to suit everyone. The truth is when you are writing for everyone, you are writing for no one. Being too inclusive in your writing can dilute your message. When you have a specific audience in mind, you can tailor your content to that audience. For example, you may write a book with a primary audience of pre-law students, law students and new lawyers. The key is to know who your primary audience is and to focus your efforts on attracting them to your book. But writing to satisfy a specific audience doesn’t mean you won’t attract others. Another or secondary audience might find the book helpful, such as readers with an interest in politics, history and law. Ask yourself these questions: Who are the people you are trying to help?What do you want your book to do for your reader?How should your reader feel after reading it — inspired, confident, renewed, empowered, enlightened?Should