You’re putting out great content but can’t get clicks. How frustrating! Here are three suggestions for online marketing teasers to get people to open that email or click on the social media link. 1. This/These The title of this post could have been “Three Techniques to Tempt Targets,” but for some reason, we can’t resist the pull of “this” or “these.” The viewer of “Every Employer Needs to Know This Law” is more likely to click through than if the title was “An Important Law for Employers.” You will see this gimmick all over the sponsored posts on your social media platforms. It’s ubiquitous because it works. 2. Include a Number “Try These Techniques to Tempt Targets” would have worked. But including a number is better. A post that presents information in the form of a list is known as a listicle. The title makes a promise of a specific number of nuggets of information. The format fulfills that promise. Teasing with a number works even if the number is one. My mediation blog includes posts on “The One Thing You Can Control in Negotiation” and “The One Thing to Do to Maximize Mediation Success.” You want the reader to think, if there’s only one answer to the implied question, it must be crucial; I better find out what it is. 3. Use Alliteration Alliteration is the repetition of a sound at the beginning of successive or nearby words, as in “Techniques to Tempt Targets.” Alliteration makes a phrase catchy and memorable. Alliteration is very common in product names, such as Bed, Bath & Beyond and Dunkin’ Donuts. The 20th Century Fox Film Studio executive who gave Norma Jeane Mortenson her first contract renamed her Marilyn Monroe. There’s a reason all the Kardashians’ names start with “K.” Creative Content Marketing

Ahlawat & Associates’ Corporate Team (“A&A”) has advised Digivriddhi Technologies Private Limited (hereinafter referred to as the “Company”), on its Pre-Series A Investment round wherein the investment was undertaken by IE Venture Fund I (“Investor 1”) and Omnivore Partners India Fund 2 (“Investor 2”). The deal value of the Pre-Series A Investment round amounted to USD 3.1 Million. The Company, with its registered office in Bangalore, Karnataka, is a fintech company and is engaged in the business of facilitating neo-banking services to dairy farmers located in the states of Gujarat, Karnataka, and Maharashtra. The deal marks A&A’s latest advisory work relating to advising and rendering its opinion to a fintech company that specifically focuses on channelizing the dairy sector, an unorganized sector, in our country. Managing Partner, Mr. Uday Singh Ahlawat led the deal from the A&A team with support from Senior Associate, Ms. Disha Toshniwal; Associate, Ms. Shramona Sarkar; and Associate, Mr. Sarthak Chawla. “A big heartfelt thanks to the entire team of A&A for assisting us in closing this round of investment for the Company. It was a pleasure working with them. The sharp analytical skills portrayed by Disha, and her team helped us in traversing through and understanding the complex structures of the transaction documents and the team was always available to guide us throughout the transaction.” Mr. Ragavan Venkatesan, Founder of the Company, commented. The post A&A team advises Digivriddhi Technologies Private Limited in raising its Pre-Series A Investment round appeared first on LexForti . Did you miss our previous article… https://www.itcse.org/?p=581 Randy Reidwww.itcse.org

Using legal data for strategic law firm planning is no longer reserved for BigLaw. With the improved access to litigation data from numerous vendors in the exploding legal tech ecosystem, solo practitioners, small law firms, and regional and midsize firms can take advantage of insights from data to position themselves as leaders and market movers in their respective practice areas and jurisdictions. In “How Attorneys Can Use Legal Data for Business Development and Intelligence,” we looked at how attorneys interested in incorporating legal data into their marketing toolkit can begin by using a series of simple reports to view their clients’ and competitors’ litigation data. This allows firms to find new business opportunities and better understand their real market share. Then, in Part 2 of this series, “How Attorneys Can Use Legal Data for Legal Recruiting,” we looked at some practical applications of litigation data in the recruiting process and detailed some fundamental questions firms should ask and answer before determining which laterals to hire. In this third and final article, we’ll touch on how firms of all sizes can use litigation analytics to spot trends impacting their most important revenue streams and continuously monitor what’s happening in specific practice areas to strategically position themselves for the future. We’ll also discuss how to combine insights from litigation trends with lessons learned from previous articles to determine where to focus your marketing efforts for the greatest return. Uncovering Opportunities and Diagnosing Weaknesses in Your Markets For law firms, it’s critical to gather intelligence about real-time trends that are creating sharp and sudden changes as well as longer-term trends affecting the overall health of your markets. Short-Term Trends A great example of how firms can use short-term trends to shore up their practices and prepare for downturns comes from the dramatic decline

The first step in nurturing virtual relationships? Don’t assume everyone is OK. Work relationships are important. Maintaining them can be challenging — especially now in our remote work world. Here are five ways to show you value the people who make your practice possible: your employees. 1. Show Empathy It’s no surprise that remaining engaged with your firm may be a challenge as you experience a remote work environment for the first time. Your employees need to know that you understand what they are going through. A 2021 survey by Businessolver found that only 1 in 4 employees think empathy in their organizations is sufficient. Yet 84% of CEOs believe empathy drives better business outcomes. Showing your employees you care may be difficult in the best of circumstances, and it’s made even more challenging when we factor in remote work. So, the first thing to keep in mind for nurturing virtual relationships is: Don’t assume everyone is OK. Employees who are struggling may be hesitant to reach out for fear of being seen as needy, dependent or unable to do the work they were hired to do. To overcome this challenge, emotionally intelligent leaders make the extra effort to solicit feedback and maintain strong relationships. You can show empathy through active listening, recognizing emotions, and showing curiosity and concern. Expressing empathy doesn’t necessarily mean solving problems, though sometimes as the boss, you are able to do so. Showing empathy means your employees know that you are listening, and you care. 2. Understand the Role and the Resources Needed In an office, the lawyers don’t necessarily understand how everything happens; they rest easy knowing that their team does understand and implement. But when the office is spread out remotely, lawyers must make sure they understand the roles and resources needed to

As part of the duty to provide competent representation, lawyers are required to stay abreast of current legal technology. It should go without saying that lawyers must be able to use legacy technologies as well. For some younger members of the bar, the preferred medium is texting, so much so that they are unable to use platforms that predate the mobile phone. I recently confronted this phenomenon while trying to organize a continuing legal education program. The two other panelists were, shall we say, younger than I. I set up a conference call to discuss content and divide responsibilities; I emailed the call-in protocol to the other panelists. At the appointed hour, I was the only one on the call. Text — Not Email? I contacted the sponsor and explained what happened. Panelist #2 had previously engaged with me via email, but I had had no response from Panelist #3. The sponsor got back to me saying Panelist #2 would be in touch and that I should text Panelist #3. Text? Feeling somewhat put upon, I used the number the sponsor provided to text Panelist #3, who I noticed from her LinkedIn page had recently joined a highly respected law firm. I also left a voicemail in the voice mailbox for her extension at the firm. Both times, I directed Panelist #3 to consult her email queue for instructions for logging in to the second attempt at a planning meeting. I wondered: Have email and voicemail gone by the wayside? Has texting become the primary method of business communication? For a certain age group, the answer appears to be yes. Our Zoom Culture At the scheduled time, I called into the conference call system for attempt number two. Again, I was alone. Since I had had email communication with Panelist

The pace of litigation is dizzying. The path of every single lawsuit is filled with multiple inflection points, moments where attorneys have to make decisions about how the future is likely to unfold. In the past, attorneys navigated these twists and turns by relying on intuition, experience and anecdotal evidence. But things are starting to change. Judicial analytics remains one of the last frontiers of Big Data, a field poised to fundamentally transform the way attorneys practice the law by quantifying the unquantifiable to unimaginable ends. Starting From Scratch AI-powered judicial analytics emerged from the frustrations of day-to-day life as an attorney. Every attorney knows that the details of a past case can provide invaluable insights into how they should position similar cases in the future. The problem, however, was that these insights were impossible to access, especially for attorneys at the state trial court level. There was no effective way to perform practical legal research on state trial court records. The data was dispersed across thousands of separate courthouses throughout the country, with each county in each state authoring its own protocols for collecting, cataloging, and publishing court documents. The result? State trial court was too scattered, too clunky and too inconsistent to prove useful. Composed of dockets, petitions and rulings, state trial court data was designed for human (rather than mechanical) consumption. To be integrated into a series of interrelated data sets, this information needed to be cleaned, wrangled into standardized formats that a computer could read. This has been a difficult and expensive process. Consider, for a moment, names. The names of judges, attorneys and law firms are subject to change, a fact that makes it hard — if not impossible — to track legal entities across any given data set. Fortunately, much of this tedious work

A large part of practicing law is persuading someone to believe, act or agree with your client’s position, whether in a courtroom or boardroom or at a negotiation or dinner table. We seek to persuade juries, judges, colleagues, friends, family or the media that we are right, and others are not. Following these six principles will help you be a more persuasive lawyer. The Art of Being a More Persuasive Lawyer There is an art and science to persuasion. Unfortunately, this art is not on the curriculum of many law schools. Several fundamental principles of persuasion are commonly suggested by psychologists and marketing experts. In the years I’ve spent researching how to persuade people and coaching lawyers to hone their skills, here are the six principles I’ve found most effective. 1. Acknowledge their efforts We are often trying to persuade someone who has a bias against our position because they don’t understand, are confused, or simply tried and failed in their life. Failure has a way of closing minds, digging in heels and causing rigidity in thinking. When you encourage people to rise above their failures, they look to you for guidance. As lawyers, we are not in the business of making people take responsibility for their lives — we are trying to persuade them. When you acknowledge the struggle of others and tell them you understand, they are much more open to your position. If you can demonstrate that you do not judge people for their struggles, they will be more likely to view you as a friend rather than a foe. 2. Calm their fears Everyone has fears and biases. It is human nature to recoil from threats and prefer safety. When you can comfort the fears and uncertainties of the people you are trying to persuade, not only

Repeat clients are the most accessible and cost-effective prospects to target.  We all have our favorite “things” we choose to purchase again and again. Whether it’s the brand of coffee you most enjoy or a specific type of running shoes that allows you to perform well, most of us are repeat buyers of certain products. As consumers, we understand we have a choice. But purchasing our favorite products gives us a sense of security and helps us be more efficient when we shop. In other words, we don’t have to stare at the variety of choices when we’re buying peanut butter. We simply need to find the Peter Pan creamy and put the jar in the cart. So, If You Were a Product, Would You Be Your Client’s Favorite? While referrals from colleagues, friends and family top the list of reasons clients choose a particular lawyer or firm, studies show that buyers are also influenced by several factors. These include: Positive reviews build trust. Client testimonials, case studies, and other recognition in outward-facing marketing materials have proven impactful for law firms and individual lawyers. A study in 2021 found that 70% of buyers read a review before making a purchase. Written individual attorney reviews combined with testimonial statements and case studies about the overall competencies can influence prospective buyers, lateral and associate candidates, and future staff hires. Keep the reviews and testimonials fresh, descriptive and compliant with ethics standards. Professionally produced video reviews are also compelling and relatable.Peer Recommendations. Are the attorneys in your firm aware of the firm’s overall capabilities, or is work inadvertently sent outside the firm due to lack of knowledge? If your lawyers don’t know their peer’s expertise and experience, you could be missing out on client opportunities. On the other hand, if peers trust each

According to the 2021 ABA Profile of the Legal Profession, the COVID-19 pandemic prompted one-third of senior lawyers to change retirement plans — but that doesn’t mean they decided to retire. Instead, 53% of those lawyers decided to push the pause button. Disrupted income may be one reason — but as Camille Stell points out, there are other reasons lawyers avoid retirement. Have you noticed how reluctant lawyers are to discuss retirement? The mere mention of the change causes discomfort. You might recognize these five obstacles to discussing your retirement: Loss of identityReluctance to leaveFears about transitioningInertiaFailure to succession plan Obstacles and Actions for Planning Retirement Being aware of the obstacles is the first step. 1. Loss of Identity (“Who am I if I’m not a lawyer?”)  Our local bar has an annual 50-year lawyer celebration lunch. Many of the lawyers who attend are still practicing. Loss of identity is a big factor in why they continue to do so. It is hard to imagine stepping away from the firm you built, the professional identity you have become. Everyday activities such as introductions likely include the fact that you are a lawyer. Learning to find an identity for yourself outside of law will be a challenge, but you can do it. Action: Begin with an inventory of all the things you are: spouse, partner, parent, grandparent, parishioner, community member, mentor. Then start a list of all the things you can be: volunteer, teacher, mentor, athlete, gardener, hobbyist, author, photographer. The list is endless. 2. Reluctance to Leave the Law Firm It is impossible to imagine not coming into the office. The same is true of leaving behind longtime staff members, as well as clients who need you. You worry about the impact your leaving will have on lawyers remaining in

Developing an effective law firm marketing strategy takes time and money. Ensure you get results by avoiding these spending traps. If your law firm wants to grow, you need a solid marketing plan. With so many marketing options, how do you know the best way to spend your marketing dollars? How do you know if you are paying a reasonable price for marketing services and ads, or measure if the investment is worth it? As you develop your marketing strategy, beware of falling victim to these common spending traps. 1. Creating a Plan You Don’t Follow Building an effective marketing strategy takes a lot of time and focused energy, so you want to make sure to follow it. Sticking with the marketing plan can be more challenging than some might think, making it easy to lose sight of goals. Too often, the time and money spent developing the plan is wasted.  For example, the boss wants to review every post but doesn’t approve them all, making it impossible to follow the plan. Or, after pouring time and resources into one plan, it is discarded in favor of something better, but the second plan is never executed. In scenarios like these, the firm may follow a plan for a while but stop when something or someone disrupts the routine, throwing the plan out and resorting to random, ineffective posting. To avoid this trap, create an effective plan and then automate it. After putting it into practice, revisit it, improve it — and keep going. 2. Accepting a “Good Enough” Website A website that is “good enough” is not going to cut it. If your law firm website was created years ago and has not been revamped, the content will be stale and the design outdated. Your firm’s website may be the